An update on NFTs by EA’s CEO

Electronic Arts CEO Andrew Wilson has walked back his belief that NFTs could significantly impact gaming to a degree after initially sounding enthusiastic about the possibility. An EA executive stated during a post-earnings conference call. That the company is not currently focusing strongly on NFT projects.

The concept of collectibility will remain an important part of the game and experience that we offer our players, Wilson said, according to PC Gamer. If it will be part of NFTs and the blockchain, we will have to wait and see. And the way we see it is, we want to offer the best possible player experience. So we will evaluate that over time. But at this point, it is not something we are pushing hard.
According to Wilson, a major aspect of NFTs that makes them interesting. At least on paper, is their “collectibility.” This concept has four characteristics: quality, scarcity, authenticity, and perceived value. NFTs might possess some of these core characteristics. But it’s too early to predict how they and blockchain technology will affect the future of games at EA and beyond.

EA future’s critical part

The conversation around NFTs and “play-to-earn” in gaming is still at an early stage. And no clear agenda has been set, Wilson said a few months ago. Wilson declined to comment on the matter at the time but said at the time that NFTs will be a critical component of EA’s future and broader gaming industry.

We have found in the long run that collectibility is much more valuable if the item is useful to the collector. And I believe that collectible digital content will play a meaningful role in the future of games. We produce and the live services we offer, he said. Nevertheless, I think we’re in a good position. You can expect us to continue to think more creatively and innovatively about it on a going-forward basis.

Recent NFT projects in the video game space have made headlines, as Team17 retracted plans for NFT after backlash, and producer Troy Baker canceled his NFT plans. In related news, EA’s latest earnings report showed the company made more money than ever before in its nearly 40-year history. Battlefield 2042 didn’t meet EA’s sales expectations, but the company nonetheless achieved this.

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