The Middle East is the latest global market to test out nonfungible tokens (NFT) with the BMW “Museum of Sounds” program. The NFT campaign was created by Serviceplan Middle East and will involve 19 recordings of BMW M engines. That will be added to the brand’s Museum where they will be immortalized. Under the brand’s vision of 25 electric vehicles on the road by 2023 all powered by zero emissions.
With this project, they aim to preserve the sound of the M combustion engine through a video that will be released on YouTube to promote the project. BMW M engine sounds are so unique that fans around the world get goosebumps. Whenever they hear them roar, said Serviceplan Middle East’s creative director Andre Couto. It came from an idea to preserve these sounds and feelings so the next generation can appreciate them. As unique NFTs that we gave to the most important BMW M fans, the owners.
Visual and audio art by BMW
The audio was captured by Bruno Spengler on the Dubai Autodrome Club circuit, as the cars were rigged with high-fidelity mics, on location. BMW owners participated in the recording. Once the sounds were minted and turned into NFTs, they were then turned into art series using a data-visualizer.
Kenneth Barnes, senior art director at Serviceplan Middle East, explained that the audio recordings of the vehicle were converted. With the intent to create abstract reactive art and was preserved as ethically-produced NFTs.
“By making important logistical decisions such as using an environmentally friendly blockchain called Polygon. We were able to remind ourselves why we created the Museum of Sound, to begin with: We are moving towards a more sustainable world—regardless if that is through electric vehicles or improved blockchain technology. These NFTs were used to unlock exclusive events to reveal concept cars and experiences.”