Luxury sports car maker Ferrari has signed an agreement to create digital products for its fans with Swiss technology company Velas Network. Velas will become Ferrari’s official digital services and product partner next season.
Moreover, Velas will be a sponsor of the Ferrari Esports Series, the online mono-brand series of the Prancing Horse, as well as of the Esports team taking part in the F1 Esports Series, an official digital championship of all participating Formula 1 teams, Ferrari said in a statement.
In its partnership with Velas, Ferrari does not explicitly mention any NFT promotions or blockchain concepts, but the company does admit to sponsoring the Ferrari Esports Series. Ferrari is the latest brand that has entered the blockchain sphere, following several automobile manufacturer and racing division brands. Mercedes-AMG Petronas F1 team inked a long-term deal with FTX at the end of September. Porsche entered the NFT industry in June.
Ozzy Osbourne enters the NFT world
VELAS is one of the leading providers of digital products like blockchain technology and non-fungible tokens (NFTs). Cryptographic assets are stored on a blockchain that contains unique identification codes. And have gained popularity as a method of selling digital art.
The British heavy metal legend Ozzy Osbourne has recently decided to enter the NFT world with his first collection called Cryptobatz. MutantBatz is another new feature of Osbourne’s collection that is tied to his NFT creations. A specific feature of the NFT. Which will allow Osbourne’s pieces to mutate with those held by buyers so as to create a new NFT. The likes of Bored Ape Yacht Club, SupDucks, and CrypToadz have so far collaborated with Osbourne to mix his NFTs with theirs.
NBA stars also hyped for digital products (NFTs)
Also debuting on the metaverse is US-based sportswear brand Under Armour. NBA star Stephen Curry has collaborated on an NFT drop. To celebrate the record he recently set as basketball’s all-time best three-point shooter. A special Curry Flow 9 sneaker has been released for Golden State Warriors guard Stephen Curry’s 2,974 career three-pointers. Under Armour claims this is the first cross-platform metaverse sneaker in the world.