The world’s largest fast-food chain McDonald’s will deliver your food physically. But it will offer you a virtual restaurant in the metaverse. Among the ten patents that McDonald’s has filed for are ones relating to the metaverse. Such as the delivery of food online and in person, the sale of non-fungible tokens, and more. With the filing of its patent applications recently with the United States Patent and Trademark Office (USPTO). The company joins an increasing list of global companies making a splash in the metaverse.
McDonald’s also plans to offer online retail services featuring virtual goods through the patents in the patent application. The patent applications cover “virtual food and beverage products” and “downloadable multimedia files containing artwork, text, audio and video files”. As part of its McCafe brand, the restaurant chain has filed patent applications to offer “online actual and virtual concerts” in addition to food and beverages. Several trademark experts believe that McDonald’s moving into the metaverse could be a success for the company. Joshua Gerben is a trademark attorney and owner of Gerben Perrott, PLLC. He believes the combination of virtual and physical aspects will be its winning formula. The metaverse will be able to enjoy a McDonald’s meal without ever having to leave it and go into the real world.
McDonald’s in the metaverse?
When you’re in the metaverse, you get hungry. You don’t even need to take the headset off. All you have to do is walk into McDonald’s and order. Your food arrives at your doorstep soon after, Gerben explained.
McDonald’s move occurs at a time when companies of all sizes are experimenting with metaverses. Through this virtual world, users can experience aspects of the real world and the virtual world at the same time, exploring brands, attending concerts, playing games, attending meetings, interacting with friends, and more, all from the comfort of their homes.
Transmira leads the way in the Bitcoin space with its Omniscape XR platform, which combines the best of virtual and augmented reality. Omniscape was named one of the top three innovations at CES, the largest consumer electronics show in the world in January. This new trademark filing spree by large companies is very clear when you see the critical mass of large companies filing. Within the next 12 months, you’re likely to see every single brand file a patent application. In his remarks to Forbes, Gerben noted that no one wants to become the next Blockbuster while ignoring a new technology that is coming.