Walmart has turned its attention to the metaverse

Apparently, Walmart is preparing to jump into the metaverse. According to CNBC, recent trademark applications show the company is considering establishing its own NFTs and cryptocurrency.

On December 30th, the retailer applied for several trademarks, suggesting plans to begin selling virtual goods. According to CNBC, that includes electronics, toys, appliances, sporting equipment, apparel, home decor, and more. Specifically, the company mentions offering NFTs as a digital currency, as well as the capability to buy and sell them. A separate application details possible augmented reality (AR.) and virtual reality classes the company could offer in the area of nutrition and fitness. The company has filed a separate application for the use of the company’s name and logo.

Walmart trademarked names


Bloomberg notes that Walmart has also trademarked the names “Verse to Home,” “Verse to Curb,” and “Verse to Store,” which suggests Walmart may be developing a virtual shopping experience (which hopefully will look nothing like the one created for the company in 2017). The US Patent and Trademark Office’s site contains the filings, which include several listed as “Walmart Connect,” a digital advertising initiative of the retailer. Trademark Electronic Search System (TESS) users can access Walmart and Walmart Connect filings by searching for those terms.

In a statement to The Verge, Walmart spokesperson Carrie McKnight said that the company is continuously studying how new technologies may shape the shopping experience of the future. The company does not have any further information to offer today but it is worth noting we routinely file trademark applications as part of its innovation process.”

It was the first sign of Walmart’s growing interest in the metaverse when the company posted a job listing for a cryptocurrency product specialist in August. The metaverse movement has also caught the attention of other retailers. With Nike looking to cash in on virtual sneakers, Adidas selling out of its Into the Metaverse Collection, and Gap offering NFTs of its hoodies.

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