WEB 3.0 IN MEDIA: SAVE THE INDEPENDENT JOURNALISM?

The advent of Web 3.0 in media provides the news industry with an opportunity to stay up-to-date and save independent journalism.

Web 3.0 is the next step in the advancement of the web. In addition to decentralization, openness, and more excellent utility for users, it built upon several core ideas. Social media platforms characterize the current version of the www (World Wide Web) or Web 2.0. Today, technology giants such as Meta (Formerly known as Facebook), Google, Apple, and more control our data. Their algorithms determine the information you consume, right down to where it will stored and processed. As a result of Web 3.0 in media, the news industry has the chance to stay ahead of the curve and save independent journalism. The media industry has continually evolved and adapted to changes since Web 1.0 until the advent of Web 3.0. However, how do we capitalize on new technologies, and what impact will Web 3.0 have on the sector?

Web 3.0 in Media: A look at Content

A piece of content is a collection of pertinent information and experiences targeted toward an end-user or audience in publishing, art, or communication. Media content aimed to capture people’s attention and make them receptive to it. The Web 3.0 principal ecosystems will need to be faster and more flexible before video content is genuinely decentralized. To attract more designers to build applications on top of decentralized blockchains like Ethereum and Solana, blockchains like Ethereum and Solana prioritize speed and versatility. There should be a rethink of some building blocks in content creation. Where and how does the news media create and manage content for Metaverse? 

Can the NFT model and blockchain technology applied to visualized storytelling and collaborative content creation?

There are many opportunities for creating exclusive customized content experiences with Web 3.0 in media, but there may also be apps for fact-checking and content verification. Using blockchain technology, for instance, in-depth analysis conduction is possible to assess news content’s credibility and validity, utilizing information already verified and trusted.

The media and Web 3.0: distribution

In the news media industry, people are adopting personalized content recommendations slowly. The content recommendation should remain an essential element in the current advancement effort rather than its start. Further questions must be explored and answered in re-examining appropriation for news media. People will have the opportunity to create their interface for news with web 3.0 in media. Customization will be a vital component of this process.

Blockchain in Journalism

Media companies can use blockchain innovation to act more responsibly by using its permanent and transparent ledger. Verified journalists can, for example, record on a blockchain database as non-fungible tokens to demonstrate their credibility. It will be exciting to observe how rapidly news publishing outlets begin to consider how blockchain technology can incorporate into their current publication structures as stages like Everipedia and Steemit continue to grow in popularity.

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